Shoppernomics

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message, in what orde

Ceea ce se intampla din momentul in care apare gandul la o achizitie, pana la proprietate, este o calatorie care este afectata de media, sfaturi, ambalaje si acum chiar de experienta produsului sau serviciului. Multe dintre mesajele de impact sunt departe de tinta - managerii de marci, agentiile, comerciantii cu amanuntul isi vor da dintii ochilor sa stie cand sa furnizeze ce mesaj, in ce ordine