Social Media in the Fashion Industry

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

Aceasta carte prezinta elementele fundamentale ale retelelor sociale in domeniul modei. Acesta abordeaza crearea de planuri de social media marketing, evidentiind abordari strategice care permit brandurilor de moda sa se diferentieze in contextul efemer si provocator al modei.