Social Media Marketing

Explains why it is even more important today that brands use consumer voices to advocate their brands. In this lively and practical book, the author uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to consumer-generated content and why.

Explica de ce este si mai important astazi ca marcile sa foloseasca vocile consumatorilor pentru a-si sustine marcile. In aceasta carte plina de viata si practica, autorul foloseste teorii pentru a explica psihologia consumatorului si ofera exemple practice despre care platforme de social media sunt propice pentru continutul generat de consumatori si de ce.