Sponsored Editorial Content in Digital Journalism

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.

Pentru agentii de publicitate si editorii de stiri, continutul sponsorizat de marca a oferit solutii atractive la problemele de evitare a reclamelor si finantarea jurnalismului. Aceasta carte este o investigatie a practicilor, posibilitatilor si problemelor continutului editorial sponsorizat in diverse contexte nationale si regionale.