Sport, Sponsorship and Public Health

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

Aceasta carte examineaza dezvoltarea sponsorizarii sportive si impactul acesteia asupra sanatatii publice globale. Acesta sustine ca organismele de conducere ale sportului nu ar trebui sa continue sa trateze fanii doar ca pe consumatori si ca ar trebui adoptata o abordare mai etica a sponsorizarii sportive.