Start-up and Entrepreneurial Communication

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication.

Aceasta carte aprofundeaza in domeniul dinamic al comunicarii pentru start-up si antreprenoriat, abordand un deficit semnificativ de cercetare. Ea examineaza zonele centrale ale discursului, explorand echilibrul complicat dintre brand-ul, identitatea si comunicarea strategica a unui start-up, precum si rolul crucial al comunicarii interne.