Store Design and Visual Merchandising

In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. This second edition offers a variety of hands on suggestions on how to optimize the design of retail stores.

Intr-o epoca a magazinelor cu autoservire, a pietelor saturate si a clientilor din ce in ce mai pretentiosi, designul atent si bazat pe stiinta a punctului de vanzare a devenit un factor crucial de succes atat pentru comercianti cu amanuntul, cat si pentru companiile de servicii. Aceasta a doua editie ofera o varietate de sugestii practice despre cum sa optimizati designul magazinelor de vanzare cu amanuntul.