Storytelling in Management Practice

This book offers a critical investigation of storytelling in management practice. Specifically, it examines the factors that have been shown to influence the effectiveness of storytelling as a means of managerial communication within an organization and provides a range of novel insights into how storytelling is understood and employed.

Aceasta carte ofera o investigatie critica a povestirii in practica managementului. In mod specific, examineaza factorii care s-au dovedit a influenta eficacitatea povestirii ca mijloc de comunicare manageriala in cadrul unei organizatii si ofera o serie de perspective noi asupra modului in care este inteleasa si utilizata povestirea.