Strategic Change and Transformation

Strategic change/transformation are words used very commonly in business parlance but rarely defined. Thus the correct perspective of viewing change and transformations is missing from management literature. How is change different from transformation? Do all changes lead to renewal? What are the characteristics of strategic changes?

Schimbarea/transformarea strategica sunt cuvinte folosite foarte frecvent in limbajul de afaceri, dar rar definite. Astfel, din literatura de specialitate lipseste perspectiva corecta de a privi schimbarile si transformarile.