Strategic Communication Research in the Age of AI

Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.

Combinand si sporind metodele cantitative si calitative cu cele mai recente instrumente si resurse digitale, aceasta carte de metode de cercetare ii echipeaza pe studenti sa efectueze, sa analizeze si sa prezinte cercetari semnificative in disciplinele de publicitate, marketing si relatii publice.