Strategic Retail Management

The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated.

Exemplele sunt toate companiile de retail cunoscute la nivel international, pentru a facilita intelegerea a ceea ce este implicat in managementul strategic de retail si pentru a ilustra cele mai bune practici. In cea de-a treia editie, toate capitolele au fost revizuite si actualizate.