Sustainability and Luxury Management

Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligned with young consumers’ idea of it.

Luxul si sustenabilitatea par a fi incompatibile, totusi, aceasta carte rezolva divergenta dintre ele, aruncand lumina asupra dinamicii in evolutie pe piata marcilor de lux. Datorita unei analize aprofundate a definitiei luxului, autorii demonstreaza ca sustenabilitatea este aliniata cu ideea de acesta a tinerilor consumatori.