Understanding Public Relations

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

Acest text introduce o abordare socio-culturala a relatiilor publice ca o modalitate de a analiza importanta tot mai mare a relatiilor publice in contextele sale sociale, culturale si politice si aduce teoria la viata cu o serie de studii de caz, inclusiv vlogging-ul pe YouTube, comertul echitabil global. miscarea si referendumul UE din 2016 din Marea Britanie.