Word of Mouth and Social Media

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. This book was originally published as a special issue of the Journal of Marketing Communications.

Aceasta colectie examineaza o noua dezvoltare cheie in peisajul contemporan de marketing, relatia dintre schimbul informal de informatii si sfaturi intre consumatori - cunoscut sub numele de gura in gura (WOM) - si retelele sociale emergente. Aceasta carte a fost publicata initial ca numar special al Journal of Marketing Communications.