100 Ideas that Changed Advertising

A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.

O cronica a ideilor cheie care au modelat reclamele pe care le vedem in fiecare zi, aceasta carte ofera o perspectiva asupra unei industrii in miscare. Aranjat in linii mari cronologic, se uita la revolutiile peste noapte, la fulgerele de inspiratie si la evolutiile pe termen lung pe care agentii de publicitate le-au adus industriei lor.