22 Immutable Laws Of Branding

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.

Toata lumea stie ca construirea produsului sau serviciului dvs. intr-un brand de buna credinta este singura modalitate de a iesi in evidenta pe o piata nebun de aglomerata. Aceasta carte trateaza despre branding, distiland teorii si principii complexe din spatele acestui termen cheie de marketing.