Active Price Management

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner.

Aceasta carte demonstreaza cum sa transformi pretul, adesea considerat aspectul neglijat al marketingului, in cel mai influent instrument de marketing care are un impact pozitiv asupra profiturilor companiei intr-o maniera durabila.