Ads, Fads, and Consumer Culture

Ads, Fads, and Consumer Culture—now in its fifth edition—draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.

Ads, Fads, and Consumer Culture--acum la a cincea editie--se bazeaza atat pe perspective academice, cat si pe cele aplicate pentru a oferi o critica vie a publicitatii contemporane si a efectelor acesteia asupra societatii americane.