Advances in Advertising Research VIII

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.

Aceasta carte abordeaza provocarile din cercetare si management legate de mass-media, continut si public in era noastra actuala de (dez)angajare. Acest volum este o colectie selectiva de cercetari prezentate la cea de-a 15-a Conferinta Internationala in Publicitate (ICORIA), care a avut loc la Ljubljana (Slovenia) in iulie 2016.