Advances in Chinese Brand Management

Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

Oferind o imagine de ansamblu asupra dezvoltarii si gestionarii marcilor in China, Advances in Chinese Brand Management contine, de asemenea, studii de caz ale marcilor vechi de secole si foarte iubite din patrimoniul corporativ chinez, marci de lux, marci culturale proeminente si marci straine din China.