Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.

Prezentand unele dintre cele mai semnificative cercetari privind intelegerea moderna a luxului, aceasta colectie editata de articole din Journal of Brand Management exploreaza relatiile complexe ale consumatorilor cu luxul si caracteristicile unice ale managementului marcilor de lux.