Advertising and a Democratic Press

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with

In aceasta carte provocatoare, C. Edwin Baker sustine ca publicitatea tiparita distorsioneaza serios fluxul de stiri prin crearea unui stimulent puternic corupator: cu cat ziarele depind mai mult financiar de publicitate, cu atat favorizeaza mai mult interesele agentilor de publicitate in detrimentul celor ale cititorilor.