Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.

Va permite sa va asezati in mijlocul unei lumi rapide a publicitatii. Aceasta carte combina intelegerea strategiei publicitare si a teoriei importante cu aplicatiile din lumea reala.