Advocacy and Organizational Engagement

In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.

Oferind o imagine de ansamblu cuprinzatoare asupra modului in care sa proiectam si sa executam strategii eficiente de advocacy pentru organizatii, aceasta carte contesta modul in care comunicatiile erau gestionate. In schimb, propune si ofera instrumente pentru advocacy multilaterala, in care mai multi actori si institutii coopereaza, ca factor de decizie corporativa.