Advocacy and Organizational Engagement

In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.

Oferind o imagine de ansamblu cuprinzatoare asupra modului de proiectare si executie a unor strategii eficiente de advocacy pentru organizatii, aceasta carte provoaca modul in care comunicatiile erau gestionate. In schimb, propune si ofera instrumente pentru advocacy multilateral, in care mai multi actori si institutii coopereaza, ca motor pentru deciziile corporative.