Aesthetics and Style in Strategy

This book contains an Open Access chapterThis volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.Â

Aceasta carte contine un capitol cu acces deschis.Acest volum este primul studiu sistematic al interfetei dintre domeniile estetic si strategic. Turnarea ,,estetica" a strategiei cuprinde utilizarea caracteristicilor estetice si a stilului pentru a crea valoare, precum si modalitatile in care utilul si frumosul pot fi reunite.