African Luxury Branding

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

Reunind abordari analitice critice de rasa, queer si decoloniale, analiza vizuala si analiza multimodala a discursului, aceasta carte exploreaza strategiile discursive desfasurate de marcile de lux africane intr-o epoca a branding-ului multiplatform, intertextual.