African Luxury Branding

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

Reunind abordari analitice critice bazate pe rasa, queer si decolonial, analiza vizuala si analiza multimodala a discursului, aceasta carte exploreaza strategiile discursive utilizate de brandurile de lux africane intr-o era a brandingului intertextual si multiplatforma.