AI in Marketing

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.

IA in Marketing ofera studentilor cunostintele necesare pentru a intelege impactul Inteligentei Artificiale (IA) asupra strategiilor, proceselor si activitatilor de marketing, permitandu-le sa navigheze cu incredere in peisajul marketingului bazat pe IA. Ofera o explorare cuprinzatoare a rolului transformator al IA in marketing.