All the Right Moves

A handbook on the fundamentals of strategy. It helps managers zero in on the choices that lie at the heart of innovative strategies. It explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game. It also reveals how creative thinking leads to strategic innovation.

Un manual despre fundamentele strategiei. Ii ajuta pe manageri sa se concentreze asupra alegerilor care stau in centrul strategiilor inovatoare.