An Analysis of John P. Kotter's Leading Change

Managing change in a rapidly shifting economy and an era of increased globalization requires strong leadership-and a practical step-by-step approach. Distilling wisdom from years of coaching organizations, Kotter, a professor at Harvard Business School, identifies eight common mistakes that managers make when implementing change.

Gestionarea schimbarii intr-o economie in continua schimbare si intr-o era a globalizarii sporite necesita o conducere puternica - si o abordare practica, pas cu pas. Distiland intelepciunea acumulata in anii de coaching pentru organizatii, Kotter, profesor la Harvard Business School, identifica opt greseli frecvente pe care managerii le fac atunci cand implementeaza schimbarea.