Applied Marketing Analytics Using R

Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

Avand o abordare foarte practica, cu utilizarea seturilor de date din lumea reala, a studiilor de caz si a R (un pachet statistic gratuit), aceasta carte sprijina studentii si practicienii sa exploreze o serie de fenomene de marketing folosind diverse instrumente de analiza aplicata.