Applied Strategic Marketing

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. It is vital reading for undergraduate and postgraduate students, as well as marketing practitioners who want a clear overview to aid them in the planning process.

Aceasta carte, publicata initial in olandeza, ofera o abordare practica unica a planificarii strategice de marketing. Este o lectura vitala pentru studentii de licenta si postuniversitare, precum si pentru practicienii de marketing care doresc o privire de ansamblu clara pentru a-i ajuta in procesul de planificare.