Art and Craft of PR

The go-to guide for PR professionals looking for new and exciting ways to exercise their creative communication muscles. Drawing upon years of professional insights, in this inspiring yet practical book, the author will address the many facets of the PR industry, from advertising and marketing to consulting and strategizing.

Ghidul de baza pentru profesionistii de PR care cauta modalitati noi si interesante de a-si exercita muschii de comunicare creativi. Bazandu-se pe ani de intuitii profesionale, in aceasta carte inspirata, dar practica, autorul va aborda numeroasele fatete ale industriei PR, de la publicitate si marketing la consultanta si strategie.