Art Firm

This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.

Acest titlu exploreaza alianta aparent neortodoxa dintre arte, management si marketing. Folosind studii de caz ale managerilor de arta de succes, autorul ilustreaza rolul creativ - atat de central pentru crearea de valori in economiile contemporane - jucat de jocul estetic in firmele de arta.