Art of Advertising, The

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games.This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divo

Agentii de publicitate din secolul al XIX-lea si inceputul secolului al XX-lea au depasit limitele tiparirii, au manipulat limbajul, au inspirat o noua forma de arta si au exploatat multe formate, inclusiv calendare, semne de carte si jocuri. Aceasta colectie de eseuri examineaza masura in care aceste reclame independente - care au supravietuit intamplator si sunt acum divortate de scopul lor original - ofera informatii nu doar despre produsele uneori bizare care se vand, ci si despre clasa, gen, britanicitate, razboi, moda si cumparaturi.