Art of Going Global

Global strategy is different for every company. If a firm wants to exploit global markets, managers are faced with a variety of new decisions; if the business is domestically orientated then they must focus on sources of competitive advantage, while larger firms who want to internationalize have to consider issues of local selection.

Giving you the capabilities and know-how to create a clear global strategy for your organization, this book supports you through every decision you need to make in order to take your company global. Starting with the most important step - the mindset of the entrepreneurial or top management team - the book offers the pros and cons of each decision as well as hidden threats and opportunities. With a pragmatic toolkit in each chapter, the book helps you to improve your decision-making capabilities on a range of issues including:

- Foreign markets selection

- Adaptation

- Cross-cultural management

- Entry modes options

With case studies and insights at the end of each chapter to illustrate the applicability of each toolkit, this book helps you to consider the pros and cons of different strategic scenarios, and ultimately drive you to create a clear global strategy for your firm.

Strategia globala este diferita pentru fiecare companie. Daca o firma doreste sa exploateze pietele globale, managerii se confrunta cu o varietate de noi decizii; daca afacerea este orientata pe plan intern, atunci trebuie sa se concentreze pe surse de avantaj competitiv, in timp ce firmele mai mari care doresc sa se internationalizeze trebuie sa ia in considerare problemele de selectie locala. Oferindu-va capacitatile si cunostintele necesare pentru a crea o strategie globala clara pentru organizatia dvs., acest lucru book va sprijina in fiecare decizie pe care trebuie sa o luati pentru a va face compania globala.