Artification of Luxury Fashion Brands

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.

In ciuda faptului ca sunt foarte diferite atat social, cat si economic, arta si moda converg din ce in ce mai mult pentru a colabora in moduri reciproc avantajoase. Ofera o clasificare a strategiilor pe care firmele de moda le folosesc atunci cand se alatura lumii artei si ilustreaza modul in care arta si marcile de moda pot interactiona strategic la diferite niveluri.