Asian Brand Strategy

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.

Aceasta carte ofera perspective, cunostinte si perspective asupra brandurilor asiatice si a brandingului ca instrument strategic si ofera un cadru cuprinzator pentru intelegerea strategiilor de branding asiatic si a brandurilor asiatice, inclusiv povesti de succes si provocari pentru cresterea viitoare si puncte forte.