Atmospheric Turn in Culture and Tourism

Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.

Combinand idei de dezvoltare durabila, marketing strategic si branding cu designul si arhitectura spatiului, acest volum ofera perspective contemporane asupra dezvoltarii si impactului ,,calitatii atmosferice" in situatiile de servicii turistice si de ospitalitate. Subiectele discutate includ: aeroporturi silentioase, mirosuri ambientale si atmosfere co-create.