Attack, Parry, Riposte

Business is more than just a sport, it is a battle. You have to expertly wield weapons to professionally defeat the internal and external disruptive challenges confronting your organization, to compete against your competition, and combat against the market forces that will oppose you. For the first time ever, Norman A. Katz has applied the strategies and tactics of the martial art of fencing to showcase how to successfully win at business. Attack, Parry, Riposte: A Fencer's Guide to Better Business Execution will explain how to foil the forces of operational inefficiencies, slash through software project disasters, target leadership defects, improve cultural missteps, enhance brand respect and recognition, analyze both yours and your competitor's strengths and weaknesses, unmask supply chain execution failures, make better use of organizational resources, and more. Because in business, it's best to be en garde.

Afacerea este mai mult decat un sport, este o batalie. Trebuie sa manuiesti armele cu experienta pentru a invinge profesional provocarile perturbatoare interne si externe cu care se confrunta organizatia ta, pentru a concura cu concurenta si pentru a lupta impotriva fortelor pietei care ti se vor opune.