Audience Development and Cultural Policy

Providing a detailed overview of arts marketing, audience development and cultural democracy, the book argues that the work of audience development has been profoundly misunderstood by the field of arts management.

Oferind o imagine de ansamblu detaliata a marketingului artistic, a dezvoltarii publicului si a democratiei culturale, cartea sustine ca activitatea de dezvoltare a publicului a fost profund inteleasa de catre domeniul managementului artelor.