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The book presents a theoretical and methodological framework that addresses the limitations of traditional, small-sample TV viewership surveys in today's evolving media landscape. It proposes a comprehensive system that reflects the communication effects of audio-visual information in the multiscreen era.
EdituraTaylor & Francis Ltd
Dimensiuni234 x 156
Data Publicarii30/01/2026
FormatCartonata
Numar pagini252
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.