Augmenting Customer Retention Through Big Data Analytics

Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.

Detaliaza subiecte legate de analizele de date mari ale clientilor si aplicarea acesteia pentru retinerea clientilor. Acopera subiecte despre utilizarea datelor mari in afaceri care includ personalizarea si personalizarea produselor si serviciilor, segmentarea, marketingul digital, managementul relatiilor cu clientii, programele de loialitate si fidelizarea si pastrarea clientilor.