Augmenting Public Relations

Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.

Examinand o serie de noi practici pentru industria PR, acoperind atat principii, cat si aplicatii, aceasta carte va fi de mare valoare atat pentru studenti, cadre universitare, cat si pentru practicieni. Descrie natura inteligentei artificiale si proiecteaza dezvoltarea acesteia, oferind o introducere practicienilor despre cum isi pot crea si ei propriile instrumente de inteligenta artificiala.