Behavioral Corporate Finance

Provides instructors with a comprehensive pedagogical approach for teaching students how behavioral concepts apply to corporate finance. This book intends is to identify the key psychological obstacles to value maximizing behavior, along with steps that managers can take to mitigate the effects of these obstacles.

Ofera instructorilor o abordare pedagogica cuprinzatoare pentru a-i invata pe studenti cum se aplica conceptele comportamentale in finantele corporative. Aceasta carte isi propune sa identifice obstacolele psihologice cheie in calea comportamentului de maximizare a valorii, impreuna cu pasii pe care managerii ii pot lua pentru a atenua efectele acestor obstacole.