Behavioral Strategy in Perspective

Behavioral strategy has evolved as a field the last decades both intellectually and institutionally. This volume examines the relatively new field of behavioral strategy and its contribution to strategic management, with papers reflecting the past and present of behavioral strategy as a field, as well as possible avenues for future developments.

Strategia comportamentala a evoluat ca domeniu in ultimele decenii atat din punct de vedere intelectual, cat si din punct de vedere institutional. Acest volum examineaza domeniul relativ nou al strategiei comportamentale si contributia acestuia la managementul strategic, cu lucrari care reflecta trecutul si prezentul strategiei comportamentale ca domeniu, precum si posibilele cai de dezvoltare viitoare.