Behavioural Business

This book explores all aspects of the new and emerging area of behavioural business. This book identifies behavioural business as a powerful application of the latest insights and tools from psychology and behavioural science to decision-making in business, management and policy.

Aceasta carte exploreaza toate aspectele domeniului nou si emergent al afacerilor comportamentale. Aceasta carte identifica afacerile comportamentale ca o aplicatie puternica a celor mai recente perspective si instrumente de la psihologie si stiinta comportamentala pana la luarea deciziilor in afaceri, management si politica.