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Behavioural Economics: A Very Short Introduction

Autor: Baddeley, Michelle (Professor in Economics and Finance of the Built Environment, University College London)

Disponibilitate: Livrare in 2-4 saptamani (nu se afla in stoc, dar poate fi adus de la furnizorii nostri in 2-4 saptamani)

Cantitate disponibila: 0 buc

SKU:
9780198754992

53,99 RON
Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

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AutorBaddeley, Michelle (Professor in Economics and Finance of the Built Environment, University College London)
EdituraOxford University Press
Dimensiuni113 x 174 x 14
Data Publicarii26/01/2017
FormatPaperback / softback
Numar pagini168
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