Better Brand Health

Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

Masurarea sanatatii marcii este una dintre cele mai frecvente si costisitoare piese de cercetare efectuate de companii. Toate industriile si sectoarele masoara sanatatea marcii lor intr-o oarecare masura, ceea ce inseamna ca a sti cum sa faci acest lucru bine este o cunoastere cruciala.