Beyond Business Analytics

This book explores the role that data analysis plays in the managerial decision-making process. The author presents the notion of "beyond analytics," which proposes that through data collection managers evaluate patterns in business processes through models of cognitive representation, framing and modeling, and knowledge creation in businesses.

Aceasta carte exploreaza rolul pe care analiza datelor il joaca in procesul de luare a deciziilor manageriale. Autorul prezinta notiunea de ,,dincolo de analiza", care propune ca prin colectarea datelor managerii sa evalueze tiparele din procesele de afaceri prin modele de reprezentare cognitiva, incadrare si modelare si crearea de cunostinte in afaceri.